Tech makes official its operations in Africa

After nearly 30 months of testing the market and business model feasibility, is now officially live! The home electronics and appliance store whose mandate is to make a counterfeit-free shopping experience possible for every household in Africa has officially launched its operations in Uganda and the African continent.  

The Ugandan COVID-19 season success story in e-commerce retail was launched at the Innovation Village hosted by Mr. Solomon Serwanjja, CEO of the African Institute for Investigative Journalism. Some of the Special guests included Mr. Fred Muwema from Anti-Counterfeit Network Africa and Mr. C.K Japheth, CEO Innovation Village.

Started in April 2019, a few months before the COVID-19 pandemic, is a counterfeit-free Home Appliances and Electronics Store that has served more than 1,000 customers in Uganda, Kenya, and DRC since its inception. Its mission is to make counterfeit-free shopping a possible experience for every household in Africa, starting in Uganda.

We are changing the narrative of online shopping in Africa by bringing made-for-the-world quality to the African market as opposed to ‘’made-for-Africa’’ quality,” says Stephen Obeli Someday, Founder

Mr. Obeli said is going a step forward with two new life-changing announcements including Kweli Layby which allows customers to save towards their favourite items by paying in installments and Kweli4Help a service that allows anyone to call for inquiries on any household appliance even though they were not bought from their uses a single vendor model and partners with major distributors of the world’s best brands including LG, Ariston, SAMSUNG, Sony, Moulineux, PHILIPS, INDESIT, beko, BOSCH, and so on.

You won’t find any brand with 4-star and below rating, only 5-star brands. We want an African in Kampala, Gulu, Kisoro, Arua, and even outside Uganda to have the same LG OLED TV as that of a family in the UK,” says Brian Mugere, Co-founder

We are not just changing the narrative of shopping; we are an emblem of startup entrepreneurship on the African continent that has grown through the COVID-19 Lockdown season.

On his part, C.K. Japheth congratulated the Kweli team on this success and advised entrepreneurs not to waste a crisis. In addition, Fred Muwema was delighted to see the group of young people from join the fight against counterfeits in Uganda. is gearing up to open physical stores in suburbs in the Kampala metropolitan area and later on nationwide to give easier access to customers to counterfeit-free home appliances and electronics.

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