Sendy launches in Uganda to tap into logistics market


Kenyan startup Sendy has expanded its logistics arm to Uganda, focusing mainly on business to business (B2B) shipping and deliveries.

The tech startup, which, in 2017, raised a $3 million series A supported by Safaricom, Toyota East Africa, and Dutch investor DOB Equity, started out as an on-demand delivery firm. But the market soon attracted competition from GoBEBA, Glovo, UberEats among others.

It has since restructured its model, turning into a logistics firm to help businesses ship their products using its trucks, pick-ups, vans, and motorcycles.  Here, it has to compete with local startups like Lori, Bwala, which both have a presence in Uganda.

“We are working hard to help you grow your business across East Africa. You can now place deliveries in Uganda for 10-tonne trucks. Furthermore, you can move your goods with us from Uganda and Kenya to Rwanda, Burundi, the DRC and South Sudan using Trailers,” Sendy wrote in an email to customers, according to TechMoran.

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“Our platform and partners in Uganda are ready and we are looking forward to providing you with the same service, commitment, and expertise that you have come to know and love. This is in line with our vision to be the preferred delivery partner for Africa. We will continue to grow further across the continent to give your logistics seamless continuity across the region.”

Despite the competition, one of Sendy’s investors is excited about what the firm has achieved so far.

“The costs of delivering spare parts from one location to another, or to a customer, has dropped by as much as 35 percent,” Dennis Awori, the chairman of Toyota in East Africa, said to Reuters in 2018.


Meanwhile, Sendy is hiring a country manager for its operations in Uganda and you can apply here. It has already picked Priscilla Kabacwamba from Spedag Interfreight to work at its customer relations manager in Kampala.


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