Reactions as marketing coordinator Mohammad Yahfoufi leaves Africell for betting firm

Mohammad Yahfoufi

Reactions poured in Tuesday as Twitter reacted to Mohammad Yahfoufi’s tweet announcing that he was quitting his job at Africell Uganda to join a betting firm.

“This Friday, I’m closing the page with Africell Uganda and opening a new tab with a betting company. It’s been a great 3 years. I’m grateful for all the growth opportunities that I have been given and proud of all the work that we have produced as a team,” Yahfoufi posted on Twitter.

The tweet has sparked off reactions and comments from several tweeters, notable among them media personality Sheila Gashumba who described the Yahfoufi as “such a genius”, wishing him “nothing but the best”.

Yahfoufi has been a marketing coordinator for Africell Uganda. He joined Uganda’s third largest telecommunications company in June 2016 replacing Marvin Wiltshire Kagoro, who is currently the marketing and communications manager at Total Uganda.

Though he did not disclose the firm he is joining, SautiTech has learnt that it is a multinational betting house with a footprint in 21 countries, including Uganda, Kenya, and Tanzania.

Mohammad Yahfoufi has been contracted to develop the online following and revenue of the betting house, we have learnt.

Prior to joining Africell, the graduate of Marketing from Lebanese American University worked with multinational advertising company Leo Burnett, serving its unit in Dubai.

He has been key in helping establish the digital marketing platforms of the telecom. His impact in the digital world has been enormous from setting up the company’s social media accounts, working to increase its following and establishing a successful influencer program.

Also certified by Udacity for taking lessons in Google Adwords and Digital Marketing, Mohammad Yahfoufi did his internship at Impact BBDO, another top advertising firm in the Middle East.

In the three years he’s been with Africell, he oversaw the telco’s flagship data marketing campaigns, namely: ‘Don’t be Cheated’, ‘SWIFT bundles’ and ‘Triple Data’.

He also employed his marketing skills to convince some of Uganda’s top celebrities like Sheilah Gashumba and Douglas Lwanga to join Africell’s marketing team in promoting the brand in Uganda.

With Lwanga as an Africell Uganda brand ambassador, Africell became the official sponsor of ‘Purple Party’, an outstanding event in Uganda’s entertainment industry.

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