There is no doubt that the lockdown, resulting from the coronavirus pandemic, has kept people at home globally. With one of the boredom killers being Netflix, you can only imagine how many new accounts surfaced in the period. But the enticing feature about the service seems to be no more. As of writing this, you can no longer enjoy the 30-day or even 7-day free trials on Netflix.
If you take a look at the website, you will not find a ‘Free Trial’ button. This is because, as we looked away, Netflix ended the free trial service. This is also indicated on the Help Center.
“Free trials are not available, but you can still sign up and take advantage of all Netflix has to offer. There are no contracts, no cancellation fees, and no commitments. You have the freedom to change your plan or cancel online at any time if you decide Netflix isn’t for you.”
So, the question is…
Why is Netflix ending free trials?
For the record, Netflix does not provide a reason for this change. However, it could be that the streaming service is concerned that more consumers just use the free trial as a way to get free television for a period of time set for trial. Yet, the streaming category is getting increasingly competitive with the likes of Disney and Amazon shaping themselves for more clientele.
As early as March 2019, Netflix expressed the need to remove the 30-day free trial option, but then restored the offer with only 14-day free trials in May. In Spain, the option hasn’t been available since at least the beginning of this month, while it is completely phased out currently across all markets.
In June, Disney+ also axed their seven-day free trial option. When signing-up, you are prompted to immediately begin paying for the $6.99 per month service.