Huawei Mobile Services has announced the integration of Safaricom’s M-Pesa as a payment option on its AppGallery. This basically implies that you can now make purchases of apps, games, themes, and more from the App Store with M-Pesa. This will be possible through Direct Carrier Billing (DCB).
Direct Carrier Billing is a mobile payment method that lets you make purchases while the charges incurred go to your mobile phone bill. You can buy digital products from third-party vendors without having to use a bank card. To make carrier billing transactions, you only need a mobile device and a SIM card.
Benefits of this Huawei M-Pesa DCB partnership
The Direct Carrier Billing (DCB) service offers you a multitude of benefits, including a smooth customer experience; a protected consumer identity; and no need for a bank account! Let’s explain each in detail.
There is no need to sign up for any additional accounts or fill out any forms. Payments are completed in a matter of seconds and provide the best checkout experience on mobile devices, where filling out forms is time-consuming and cumbersome.
Making payments with DCB is secure. No personal data is transmitted during the payment process so there is no need to worry about identity theft. It also always requires the user to confirm the payment on a physical device and thus makes card-not-present type fraud impossible, increases consumer trust and as a result, improves the payment conversion rate.
DCB helps unbanked customers to purchase online content and services. In developing nations, DCB is often the only way for them to do this. Digital content and physical services merchants are increasingly relying on Direct Carrier Billing as a payment method.
AppGallery users should be able to purchase additional in-game content or features such as bonus levels or special characters. Also, subscriptions to products such as Huawei Music and Huawei Mobile Cloud should be easy.